Un panel à Cannes Lions met en avant comment l’IA transforme l’expérience client, la créativité et la personnalisation
This article is part of “CMO Insider,” a series on marketing leadership and innovation.
The convergence of tech and marketing is impacting the way that companies form and nurture connections with consumers. The CMO Insider breakfast event at Cannes, with BCG as a founding sponsor, offered an invite-only group of CMOs the opportunity to hear from different voices on AI and other ways marketers are connecting with consumers through tech.
Speakers included will.i.am, a musician, producer, and entrepreneur; Jessica Apotheker, chief marketing officer at BCG; and a panel of senior marketing leaders from ELF Beauty, Mercedes-Benz USA, Citi, and Salesforce.
Pour plus d’information : https://www.businessinsider.com/marketing-leaders-ai-strategies-cmo-insider-breakfast-cannes-lions-2025-6?utm_source=chatgpt.com